How To Write A Successful Internet Job Posting?
The key to a successful Internet job posting is first recognizing that it is not a print classified advertisement. An Internet job posting is interactive, and requires a good understanding of interactive marketing. One of the greatest challenges contractors face when posting jobs online, is recognizing that they must change their traditional job posting habits. An online job posting will not do well if written like a print classified ad. It must be thought more like an interactive marketing campaign for the entire firm. The Marketing Department rather than the HR Department should write it.
Update the Company Web Site
The company web site is rapidly becoming the first point of contact for most job seekers or prospective clients. Contractors should update their corporate web site so that it provides a professional and interactive presentation of the firm, its goals, key personnel, corporate culture, top achievements, and business philosophy. In fact, every marketing resource available to the contractor should be utilized to make the corporate web site the best it can be. Although most job boards provide hot links to company web sites, some do not. Either way, job seekers are likely to independently surf the Internet in order to locate a contractor’s web site, relevant press releases/news, before submitting their resume.